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Location! Location!! Location!!!

This is one of the single most important fundamental ideas within Real Estate, that’s why we’re coving it first. To properly understand how to market and sell your Personal Real Estate you must know your location. This will be a huge deciding factor in Price, Market Strategy, Potential Buyers, Property Descriptions, Your Open House, and Advertisements. Think about supply and demand, for example, if you have an acre on a beach your land will probably be worth more than you owning an acre in the desert because beach land is very desired and there is also a limited supply.

close up of a woman holding a home for sale sign

Open House Tips

An open house is an important home-selling event, creating a space where others can advertise your home for free. Another possibility for an open home is letting an agent spend their time and resources to host the open home without a listing agreement, with them only getting a commission only if the buyer is brought through the open house.

an agent talking to her clients inside the house

House Showing Strategies

When Showing either stage the home or leave decorations and furniture in the home, this helps buyers envision themselves living in the home. Also, having the grass cut and a flower bed good and maintained will help the prospect envision themselves living there, setting a vital first impression. Odors are also a first impression, something as simple as a pet aroma can deter a buyer. Take time to fix and deodorize in the beginning to save worry and stress later.

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Marketing Tips

Most Buyers see an Advertisement 32 times over 22 days before they buy the product, also remember that 99.99% of the population will not buy what you are selling, so only spend advertisement money on the ones that are qualified and interested in buying. However, always show content to everyone, it’s free to show and helps you target potential buyers. Don’t ignore original marketing methods such as cold calling, letters, emails, and an open house. Don’t be afraid to try something new, if it doesn’t work pivot and attack marketing from a different angle.

“For every one that asketh receiveth; and he that seeketh findeth; and to him that knocketh it shall be opened”

Luke 10:11

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Photograph Tips

Use Professional Photos with a Proper Layout. This helps your buyer feel more secure because this shows them real, accurate, descriptions of your home and which in turn makes them more comfortable and willing to put forth extra money. The layout of your professional photos should be in order as if someone is virtually walking through a home. You can also use a Drone and or 3-D Scan of your home to get even more descriptive.

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The MLS Way or No Way

Use a flat rate brokerage company to list on the MLS, they will charge you a flat fee and this will advertise your home to all the real estate agents in the nearby area. This helps give you an advantage recently only seen by licensed Realtors. There are multiple companies online that offer this service with you also being able to find some on our service provider page.

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Make Sure Buyers are Prequalified! This simple step can save hours of time and heartache by making sure someone can afford your home and has also put forth some effort to show they are a serious buyer. Don’t be afraid to ask to see the Pre-qualification letter.

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